Retail Gazette Loves: Fortnum & Mason’s new confectionery department

Fortnum & Masons new confectionery department will debut its new hand-decorated chocolate ganache, pralines and caramels.

By Georgia Wright - September 27, 2019

Here’s something for those who have a sweet tooth – Fortnum & Mason has just unveiled its new and improved confectionery department and it’s probably the closest thing to heaven on earth.

The heritage retailer’s £1.14 million investment means there are now more than 500 different varieties of chocolate in one place, within its flagship Picadilly store in central London.

Fortnum & Mason will also be introducing an exclusive Heinz Baked Beanz flavoured chocolate, a nod to the 1886 Fortnum’s buyer who famously purchased all of Mr Heinz’s tinned goods.

“This is the most extraordinary, joy-giving chocolate destination in all of London,” Fortnum & Mason confectionary buyer Sophie Young said.

The luxury retailer designed the new department with pleasure in mind – by creating colourful displays and sensory and immersive features, such as aroma jars.